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Stewart’s Taps into Craft Beer Market

SARATOGA SPRINGS – A local convenient store chain best known for its ice cream is getting into the craft beer business.

Stewart’s Shops i snow selling its own craft beer, according to The Daily Gazette. The beer, High Cliff IPA, is brewed by Shmaltz Brewing Co. in Clifton Park.

The medium-bodied brew retails at $8.99 for a six pack of 12-ounce bottles. The packaging includes a photo from the summit of Goodnow Mountain, though the beer isn’t named after a specific peak and the imagery is intended to represent the Adirondacks in general, according to the Gazette.

“We are seeing craft beers continuing to be very popular,” company spokeswoman Maria D’Amelia told the Gazette. “We saw this as an opportunity to offer even more variety. This is getting our feet wet.”

Stewart’s has been making inroads into the beer market in recent years, according to the Gazette. It now has “beer caves” at 70 of its more than 225 stores, and Stewart’s added its first beer, Mountain Brew Ice, in 2010.

Mountain Brew is made in Wisconsin by Associated Brewing Co., but Stewart’s wanted to go with a craft brewer for this latest offering. It found one with Schmaltz, which has been brewing beer for more than two decades and opened its Clifton Park brewery in 2013.

“Everything about Stewart’s is so approachable; they have a unique position in the community,” he told the Gazette.

Click here to read the full Gazette article.

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