Ad Formats

Boost Your Social Ads

$59/ month, 10k impressions, 90 day minimum

XPRESS Beat – Facebook

Summary: An XPRESS Beat for displaying a user’s latest Facebook post in an XPRESS Beat Mixer / Container like XPRESS...

XPRESS Beat – Twitter

Summary: An XPRESS Beat for displaying a user’s latest Twitter post in an XPRESS Beat Mixer / Container like XPRESS...

XPRESS Beat – Instagram

Summary An XPRESS Beat for displaying a user’s latest Instagram post in an XPRESS Beat Mixer / Container like XPRESS...

XPRESS EMCEE / Beat Mixer

Summary A container for XPRESS “Beats.” Simply put, this is a Facebook-like news feed that contains advertiser updates from Facebook, Instagram, Twitter, SMS, and more (known as “Beats”). Watch the instructional video to understand how to use...

Instant Instagram

Summary Create an ad from an Instagram account username. This pulls in the latest from a *public* Instagram feed once per hour. It displays the photo, caption, and optionally, comments and like information on the post. Event Tracking In addition to core event...

Instant Instagram / Landscape

Summary A horizontal ad that converts to vertical on mobile. Create an ad from an Instagram account username. This pulls in the latest from a public Instagram feed once per hour. It displays the photo, caption, and optionally, comments and like information on the...

Instant Twitter

Summary Create an ad from an Twitter account username. This pulls in the latest from a *public* Twitter feed once per hour. It displays the photo, caption, and optionally, comments and like information on the post.   Live SAMPLE:...

Instant Twitter / Landscape

Summary Create an ad from an Twitter account username. This pulls in the latest from a *public* Twitter feed once per hour. It displays the photo, caption, and optionally, comments and like information on the post.   Live SAMPLE:...

Instant Facebook

Summary Create an ad from a public Facebook page. This pulls in the latest post from a Facebook feed once per hour. It displays the photo, caption, and optionally, comments and like information on the post. The Facebook page *must* have its age restrictions set to 13+...

Instant Facebook / Landscape

Summary Create an ad from a public Facebook page. This pulls in the latest original post (no shares or links) from a Facebook feed once per hour. It displays the photo, caption, and optionally, comments and like information on the post. The Facebook page *must* have...

Engagement and Interactive Ads

$99/ month, 10k impressions, 30 day limit
Complete with Conversion Tracking

Pretty Coupon

Summary: An attractive coupon that can be fit to any size. When you click on it, it opens full-screen on a mobile device. Just upload pictures and text. Great for coupon pages and...

Valentines Day Note Game

Summary: A fun Valentines day game. If one of your readers has a Valentines day message intended for another reader (like a significant other), they can post their message. Readers can then peruse Valentines day notes and try to enter their own email address to see if...

Drag N’ Drop

Summary: Get creative and fun, and give the advertiser a high impact ad that readers will remember. This ad which is more like a game. The object is to get the user to drag one object to a designated area. In the default case, it involves giving a dog a bone. It can...

Instant Video (Upload)

Summary: Create a video ad from a web-ready uploaded video. You may also supply text, a photo, and logo. Event Tracking: In addition to core event tracking, this ad format also tracks these events: Video Plays: If any posts contained video, how many times they were...

Instant Video

Summary: Create a video ad from a YouTube URL, Vimeo URL, or URL to a raw video file. In some cases (such as Instagram), URLs to posts with videos may be entered. You may also supply text, a photo, and logo.   Live Sample:...

Advanced Coupon

Summary: Just like the standard coupon, but with more options. Create a cutout-style coupon with an optional image to promote a sale or event. When your users click on it, they will be taken to a mobile-friendly page where they can print the page or keep it handy on...

Coupon

Summary: Create a cutout-style coupon with an optional image to promote a sale or event. When your users click on it, they will be taken to a mobile-friendly page where they can print the page or keep it handy on their mobile device.   Event Tracking: In addition...

Scratch Off Ad

Summary: Just like a lottery scratch-off! Specify a front image that can be scratched and an optional back image that will display underneath the scratched area. You can also enter freeform text to be displayed instead. Beta, but stable.   Event Tracking: In...

Click to Call

Summary: Like a standard banner ad, but the “link” is to a phone number. On mobile, this will prompt the user to dial the number — on desktop, behavior varies. Different browsers may prompt the user to open different applications (like Facetime) to make a...

Email Collector Pop Up

Event Tracking: In addition to core event tracking, this ad format also tracks these events: True Views: How many times the popup was seen by a user Entries: Emails or other info that users have entered   Live Sample:...

Content Marketing Ads

$149 – $199 month, you write or we write! 10k impressions, 30 day limit

Complete with Tracker/Analytics

Glossy Gallery

Summary: Let pictures do the talking with a prominent and elegant photo gallery. Customize to any size, but larger is better. Designed for in-story and between page modules. Upload as many photos as...

Top Ribbon

Summary: A ribbon across the top of the page with a message inside it. Useful for announcements, special sponsors. Very customizable.   Live...

Short URL

Summary: This “ad” takes a destination URL and converts it to a short URL, like popular link shortening services. You can provide your own domain name or use the default, xprss.io. It tracks clicks like any other ad format. It is useful for linking to news...

The Listing / Table Ad

Summary: Use for a house ad or for an advertiser: Easily list movie showtimes, restaurant menus, sports schedules, event schedules, etc. Very flexible and available for many uses.   Event Tracking In addition to core event tracking, this ad format also tracks...

Instant Text Message

Summary: An ad that pulls in text and picture messages sent to 609-207-7067 from a phone number that you specify. Any text or picture messages will display in the ad within 20 minutes.   Live Sample:...

Real Estate Gallery

Summary: An ad format specifically for real estate agent selling property (although it could be used for other purposes). It displays a real estate company logo, an agent’s name, photo, and a place for images and details of their listing.   Event Tracking:...

Fundraiser

Summary: A classic thermometer / gauge for indicating how much money has been raised for a fundraiser.   Live Sample:...

In-Story Ribbon

Summary: Designed to sit in the middle of content, like an article. Why? Because sidebar ads get pushed out of view, and this ad won’t. In fact, the reader will have to look at it. Looks great on desktop and adjusts to fit mobile nicely. Good for big advertisers...

Featured Post Promotion

Summary: Need to promote an advertiser’s sponsored post or perhaps a piece of evergreen content? Paste in the post URL and we’ll pull in the image, title, and description and turn it into and ad. This requires that your site implements Open Graph tags...

Advanced Display Ads

$59 month, 10k impressions, 90 day minimum

Click to Enlarge

Summary: A very simple format which displays an image and a “Click to Enlarge” call to action which will open the image in a new window. Useful for store flyers and circulars. These ads typically get click rates close to 1% depending on various factors....

Swapper

Summary: This is an ad which, when hovered, swaps out the original ad for a different ad for a hover-effect. If your advertiser has more information to convey than can fit in the original ad, this is the guys to use. Event Tracking: In addition to core event tracking,...

The Flipper

Summary: A banner ad that, when hovered over, will “flip” to reveal its other side, which is a second banner ad. Impressive and fun. Note: Uses cutting edge browser features, so IE < 10 won’t work great.   Event Tracking: In addition to core...

The Advanced Amazing 3D Cube

Summary: This displays 6 images and captions of your choosing in a very slick rotating cube (on the latest browsers). Great for capturing attention, especially when it comes to food items. The cube will accept any photo sizes, but square works best if you don’t...

The Amazing 3D Cube

Summary: This displays 6 images and captions of your choosing in a very slick rotating cube (on the latest browsers). Great for capturing attention, especially when it comes to food items. The cube will accept any photo sizes, but square works best if you don’t...

Split Reveal

Summary: An ad, that when hovered over, splits to reveal a message. Useful for standard banners with additional info, or perhaps plain images that intrigue users to engage with the ad. Any sized image can be used.   Live SAMPLE:...

Events, Openings and Announcements!

$59 for 14 days, 5k impressions
Complete with Conversion Tracking

Event Listing (Facebook)

Summary: A 300×600 (customizable) that dynamically pulls and displays the events for any Facebook page. Useful for event or concert venues, restaurants, bars, theaters — any organization that promotes their upcoming events on Facebook. Links to ticket sales page...

n-Click

Summary n-Click is a special ad type primarily for announcements. It only takes HTML, but it can be any size. Its special property is that once it’s clicked “n” times, the user will never see the ad again until you change the “Key”...

Expandable / Flyout (Beta)

Summary This is an ad which, when hovered over, will expand outward and display a second image in either the top, right, left, or bottom direction. Responsive and mobile friendly. Currently in ‘beta’, but stable.   Live...

Page Peel (Image)

Summary This ad affixes itself to the top right of the screen. When a user hovers over what appears to be a “peeled” part of the page, it peels back even more and reveals an image.   Live Sample:...

Page Peel (Text)

Summary This ad affixes itself to the top right of the screen. When a user hovers over what appears to be a “peeled” part of the page, it peels back even more and reveals a specified text-only message.   Live Sample:...

Sticky Note – Text Only

Summary A text-only ad which appears as a sticky note affixed to the top right of the screen. The sticky can be positioned relative to the top right corner, and rate-limited to prevent users from seeing it too often.   Live...

YouTube Ad Popup

Summary Embed a YouTube™ video as an advertisement – but unlike the standard YouTube ad, when the user clicks on the video, it opens and plays in a modal instead of in the sidebar, with an optional message below the embedded video. Set any width or height while...

Inactivity Popup / Break Time

Summary This is an ad that appears as a popup/overlay in the middle of the page when the user is inactive for a specified number of seconds (such as when they switch to another tab or get up for a work break). Event Tracking In addition to core event tracking, this ad...

Exit Intent Popup

Summary This is an ad that appears as a popup/overlay in the middle of the page when the user moves their cursor toward the address bar, which indicated that they may be deciding to leave the website or page. Because this ad is dependent on cursor events, it’s...

Popunder

Summary A classic popup ad, but it pops in a new window *under* the current screen instead of over. It opens a new window to a specified URL. It can be rate limited and optionally tied to a click event with a selector. Note: Browsers routinely block these types of ads...

Roadblock / Popup

Summary This is an ad that appears as a “popup” in the middle of the page, which the user must close. You can choose the frequency for which it should be displayed to the user. By default, it displays once per page load every 5 minutes (300 seconds)....

Classic Popup

Summary A classic popup ad — the kind that gave the internet a bad name. This ad opens a new window to a specified URL. It can be rate limited and optionally tied to a click event with a selector. Note: Browsers routinely block these types of ads if not invoke by the...

Basic Display Ads

$49 month, 10k impressions, 90 day minimum

Hosted Flash / SWF

Summary: Use this when a you have a (hosted) SWF or Flash ad which doesn’t seem to accept click...

Rich Media Ad Package

Summary: Use this when you have a zip archive which contains the assets for a rich HTML (or HTML5) ad. Useful with Google Web Designer. Note: All assets (css, images, javascript) should sit alongside the main HTML file in the root directory. Nested folders containing...

Remotely Hosted Image Ad

Summary: Use this when you do not want to upload an image for the ad, but need to reference a URL where the image is already hosted instead. Supports high-resolution images too. Automatic replacement for URLs with [timestamp]...

3rd Party Click

Summary: Use this when you’re dealing with a client who needs you to use their own click and impression tracking URLs. Supports high-resolution images too. Automatic replacement for URLs with [timestamp]...

YouTube™ Ad

Summary: Embed a YouTube™ video as an advertisement with an optional message below the embedded video. Set any width or height while being responsive and mobile friendly. It even tracks plays and views in a less-than-perfect but clever manner. Event Tracking In...

Vimeo™ Ad

Summary: Embed a Vimeo™ video as an advertisement with an optional message below the embedded video. Set any width or height while being responsive and mobile friendly. It even tracks plays and views in a less-than-perfect but clever manner. Event Tracking: In...

Advanced Ad Slideshow

Summary: Create a slideshow of up to 10 different ads with a configurable time delay in-between slides, and separate links per slide Event Tracking: In addition to core event tracking, this ad format also tracks these events: Slide Clicks: The number of clicks on the...

Easy Ad Slideshow

Summary: Create a slideshow of up to 5 different ads with a configurable time delay in-between slides. Event Tracking: In addition to core event tracking, this ad format also tracks these events: Slide Clicks: The number of clicks on the ad (with information on which...

Big Easy Ad Slideshow

Summary: Create a slideshow of up to 30 different ads with a configurable time delay in-between slides. Event Tracking: In addition to core event tracking, this ad format also tracks these events: Slide Clicks: The number of clicks on the ad (with information on which...

Unlimited Slideshow

Summary: Create a slideshow with an unlimited number of images and a configurable time delay in-between slides. Event Tracking: In addition to core event tracking, this ad format also tracks these events: Slide Clicks: The number of clicks on the ad (with information...

High Resolution Ad

Summary: Use this when a standard ad image look fuzzy in its current state. For a 300×250, for example, upload a 600×500 ad and set a width of 300. The height will stay proportional to the original...

Text Ad / Trackable Link

Summary: A basic text ad that can be served like any other ad. You can choose to omit the description field and just use the click URL as a simple means of tracking...

Ad with text

Summary: Almost like a standard banner ad, but with a space for additional text beneath the ad.   Live...

Placeholder

Summary: Free. Setting up a new website? Use these placeholder ads. Just enter a height and width, and we’ll generate an ad of that size on the fly.   Live...

Instant Snapshot

Summary: Create an ad from simple text, a photo, and a logo. Event Tracking: In addition to core event tracking, this ad format also tracks these events: Video Plays: If any posts contained video, how many times they were played in total   Live...

Instant Snapshot / Landscape

Summary: Create an ad from simple text, a photo, and a logo. Event Tracking: In addition to core event tracking, this ad format also tracks these events: Video Plays: If any posts contained video, how many times they were played in total Live...

Chat Message

Summary: Display a simple, text only message to the user via a chat-style message window on the bottom right of the screen. Positions horizontally centered on mobile.   Live...

The Shoutout

Summary: A simple, text-only ad that looks like a speech or chat bubble. The width and height are fixed, so it can fit into tight space.   Live...

Slide In

Summary: This is an ad format that slides into view when the user scrolls down through a certain % of the page. If the page isn’t long or doesn’t require scrolling, it doesn’t appear. This will absolutely get the user’s attention. Use for a...

Wallpaper

Summary: An ad that automatically inserts itself in the full background of the page, commonly known as a “takeover.” This offers a ridiculous level of branding and you should charge a lot of money for it. Specs: Each publication is different, and...

Before / After

Summary: This is your classic Before & After ad. All you really need is a before picture and after picture. You can optionally supply a logo and additional text. Useful for contractors, landscapers, dentists, and anyone else who benefits from pictures, which...

Ad of the Day

Summary Just like a standard banner ad, but you can specify different ads/links for different days of the week. Make sure all ads/slides are the same size. Event Tracking In addition to core event tracking, this ad format also tracks these events: Sunday Clicks: The...

Lazy / Featured Box Ribbon

Summary Just supply a photo. Put a fancy ribbon on a standard ad and add text. It’s best to use this with a box ad greater than or equal to 300 pixels wide. Great for real estate and food specials.   Live...

Lazy Ad (Mock Up)

Summary If you’re in a pinch and need a quick ad made, just upload a photo, enter some business details, and voilà, an ad.   Live...

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